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SEO Tips & Tricks, Social Media Management, Digital Marketing

Putnam Marketing has developed a proven SEO strategy that converts leads and drives traffic to your site through keywords, social media management, and website design.

  • Writer's pictureKate Putnam

7 Tips To Increase Your SEO Rankings

how To get free, organic traffic to your website

As a review: marketing SEO is the yellow pages for 2021. It is the foundation of your traffic (If these words are confusing we created a glossary). Search results, meta descriptions, page titles, title tags, link building, internal links, backlinks, and pay-per-click all play a role in where your website lands on Google.

Search Engine Optimization (SEO in marketing) breaks it down to one of two things; improving your rankings on major search engines (think “have you Googled it?”, Bing, Yahoo, MSN) and providing valuable content to your visitors. The most important part of on-page SEO and the ranking, factors in being on the first-page search engine results.

If you are looking for comprehensive, integrated marketing solutions for your business, then look no further. We put together a set of expert tips and techniques to help get you to help yourself and get those website rankings.

These are the tips we have used to help hundreds of clients achieve their sales goals and yearly quotas. Plus, with all of these tips, you will ensure that the customer has a clear user experience, you will appear on search engine results pages and you will learn about the science of keyword research.

There are a lot of intricate parts to creating a solid SEO strategy and one of them includes quality content.

Start with keywords to increase your website’s search engine rankings.

The question to ask yourself is: what are people looking for and how can you help them?

A solid SEO strategy consists of changing up your content to grab your potential customer's attention. Along with professional pictures, creating content on a regular basis will help you get noticed. Routinely updating social media, SEO techniques also require steady, consistent content (we would say once or twice a week), it is imperative to frequently shake up the content on your website and bring new information often.

The really great part is that this strategy works all over the Internet, not just blogs. As we get savvier and savvier on the World Wide Web, more users are seeking quality content than ever before. For this reason, work out a content strategy before you write or have your content produced. Sometimes, the people you think of as your competitors are really sharing content to bring traffic to their sites.

7 On-Page SEO Marketing Tips:

When producing content, be creative and look at all content possibilities creatively. Web pages have to be engaging because that is what keeps people there.

  1. Think about it this way; people will visit you for a reason. If you need to develop content, consider the sense that they came.

  2. It's not about the number of readers. This is most definitely a case where you need more than the numbers. I don't care how many views. I care about the effect I'm having on the customers and subscribers on the other end of the spectrum.

  3. This is truly about the customer. It is essential to know about your brand because there is this idea that everything will be sold to customers. You need to understand what it means from the top of the customer's perspective.

  4. Remember that your goal is still the same. You want to sell as much value as you can to your audience.

  5. On a personal note, we all said that we've struggled with this. Pro tip: sell the value. The content from another perspective, and regardless of the result, consumers found value in it. Talk about branding yourself and having a solid voice; this is a real game-changer.

  6. True success online comes from knowing and delivering value and delivering it regularly to your audience. Think of it this way; if it were an off-line experience, what could you offer that was as valuable as gold?

  7. This is where you need to focus on your content. Balancing staid corporate image to something organic is the concept for survival in today's world.

By following these tips, you will have the strategy to drive more traffic to your website and get your SEO rankings up there. Remember, everyone on the Internet is looking for the same thing; value. This is genuinely a game-change; make it your objective to create a quality strategy!

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