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Vera Roasting Company



The client, an e-commerce business, sought to boost organic revenue and increase website traffic.


Marketing Strategy:


Putnam Marketing employed a combination of SEO tactics, including keyword optimization, content creation, and backlink building.



The pricing structure was designed to align with the client's budget and the level of service required.

putnam marketing portfolio. At Putnam Marketing, we understand that a brand's visual identity is its cornerstone. 
Our logo design portfolio showcases a collection of meticulously crafted emblems that stand as testaments to our commitment to excellence in brand representation.
Case Study: Launching Vera Roasting Company's E-Commerce Shopify Website


Putnam Marketing is proud to present a compelling case study on the successful launch of Vera Roasting Company's e-commerce Shopify website. Intending to increase reach and revenue, the company launched its website for its unique resveratrol-infused coffee blends - Cardio, Immunity, and Calm Blend.

Putnam Marketing was approached by Vera Roasting Company, a CBD-infused coffee brand, to help launch its new e-commerce website. The main goal was to increase organic revenue and website traffic by promoting their unique coffee blends that are infused with resveratrol.

This website also features CBD products. With a unique selling proposition of being the only coffee on the market infused with Resveratrol, the website aimed to target health-conscious coffee lovers.

The following report highlights the impressive results achieved in terms of website traffic and organic revenue since the launch.

We are excited to showcase the success of a recent campaign with Vera Roasting Company. After being approached with the mission to increase organic revenue and website traffic, we launched an e-commerce Shopify website that provided an easy and user-friendly experience for customers.

Alongside this, we created a strong brand identity and social media strategy that generated buzz around the brand and attracted new customers.

Through the targeted use of social media promotions, email marketing, and SEO optimization, we were able to drive impressive traffic to the website, which saw a remarkable increase of 200% during the first quarter of the launch.

This ultimately led to an increase in organic revenue of 70% and a 130% increase in notes of interest. Our team will continue to work alongside Vera Roasting Company to maintain its online presence and increase revenue as we aim to drive further growth for the brand.

Increase in Website Traffic:

Post-launch of the website, our efforts were successful in driving significant traffic to the website. The website witnessed a remarkable increase in website traffic of 200% during the first quarter of the launch. This traffic was generated via our extensive digital marketing strategy which includes social media promotions, email marketing, and Google AdWords campaigns.

Our targeted approach ensured that people interested in the health benefits of coffee were directed towards the website.

Organic Revenue Growth:

Our efforts were also successful in yielding an impressive spike in organic revenue. In the first month of the launch, Vera Roasting Company's Shopify website recorded an organic revenue of +50%.

Along with the increase in website traffic and organic revenue, we also noted a significant increase in social media engagement. By creating targeted social media campaigns, we were able to connect with customers on platforms such as Facebook, Twitter, and Instagram.


Putnam Marketing recommended using Shopify as the e-commerce platform to provide a user-friendly experience for customers who wanted to order their coffee blends online. We also advised on creating a strong brand identity and social media strategy to generate buzz and attract new customers.

Vera Roasting Co. Social Testimonials

Marketing Tactics:

Our team developed several marketing tactics to launch the website, including:

1. Social Media Campaign:

We created and executed a social media campaign on Instagram and Facebook to increase the visibility of the brand. We used hashtags, influencer marketing, and user-generated content to reach a wider audience.

2. Email Marketing: 

We developed an email marketing strategy to connect with subscribers and promote the brand's products. We also sent out newsletters announcing new blends and promotions.

3. SEO Optimization:

We optimized Vera Roasting Company's website for search engines to increase visibility and drive more traffic to the site. This included keyword research, meta-tag optimization, and content creation.


Within the first three months of launching the e-commerce website, we saw significant improvement in several key metrics:

  • Organic Revenue increased by 70%

  • Website Traffic increased by 50%

  • Social Media Engagement increased by 80%

  • Notes of interest saw a 130% increase

The success of the e-commerce website launch is attributed to the strong overall marketing strategy which included promoting the brand through social media, targeted email campaigns, and SEO optimization.

These tactics helped increase awareness of the brand and drive customers to purchase the unique CBD-infused coffee blends which are the only coffee on the market infused with resveratrol.


Working alongside Vera Roasting Company, Putnam Marketing helped establish a strong digital presence to boost sales. The results speak for themselves, and the e-commerce website has proven to be a successful online platform for customers to buy unique coffee blends.

Our team will continue to work with Vera Roasting Company to maintain its online presence, increase revenue, and drive further growth for the brand.

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