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Putnam Marketing, SEO Experts

SEO Masterclass Course

This SEO course is meticulously designed to equip business owners, marketers, and individuals with the in-depth skills and knowledge needed to navigate the complex world of Search Engine Optimization.

Presented by Kate Putnam
Founder & CEO at Putnam Marketing

As the founder and driving force behind Putnam Marketing, Kate has consistently pushed the boundaries of what's possible in the realm of brand identity and online presence.

Her keen understanding of consumer behavior and digital trends has enabled her to spearhead campaigns that resonate with audiences on a profound level.

Welcome to the SEO Masterclass Course – Your Gateway to SEO Mastery!

Supercharge Your Online Presence with Proven SEO Strategies

Are you ready to unlock the secrets of SEO and take your online visibility to new heights? Look no further! Our SEO Masterclass Course is your ticket to mastering the art and science of Search Engine Optimization.

Why SEO Matters

In the digital age, having a strong online presence is non-negotiable. SEO is the key to ensuring your website ranks high on search engines, driving organic traffic, and boosting your business.

Whether you're a business owner, marketer, or aspiring SEO professional, our course is designed to empower you with the knowledge and skills needed to dominate the online landscape.

Putnam Marketing, SEO Experts

Who Should Enroll

  • Business Owners

  • Marketing Professionals

  • Content Creators

  • SEO Enthusiasts

  • Anyone Looking to Boost Online Visibility

What You'll Learn

​Off-Page SEO Strategies: Master the art of link building and social signals to enhance your website's authority.

Technical SEO Fundamentals: Navigate the complexities of technical SEO to ensure your website is search engine-friendly.

Keyword Research Mastery: Uncover the most valuable keywords for your niche and skyrocket your website's visibility.

On-Page Optimization Techniques: Learn how to optimize your content and website structure for search engines and users alike.

Local SEO Tactics: Dominate local search results and attract customers in your area.

Putnam Marketing, SEO Experts

Why Choose Our SEO Masterclass:

  • Expert Instructors: Learn from seasoned SEO professionals with a proven track record of success.

  • Practical Insights: Get hands-on experience with real-world case studies and practical exercises.

  • Interactive Learning: Engage in live Q&A sessions and discussions with instructors and fellow students.

  • Lifetime Access: Access course materials and updates for a lifetime – stay current with the ever-evolving world of SEO.

Mastering SEO Course Outline: A Comprehensive Guide to Search Engine Optimization

This SEO course is designed to empower business owners, marketers, and individuals with the essential skills and knowledge to optimize their online presence and boost visibility in search engine results.


From understanding the fundamentals to implementing advanced strategies, this course covers a wide range of topics to help you become proficient in SEO.

Introduction to SEO

  • Understanding Search Engines and their Algorithms

  • Importance of SEO for Business Success

  • Differentiating between Organic and Paid Search Results

Keyword Research and Analysis

  • The Significance of Keywords in SEO

  • Tools for Effective Keyword Research

  • Long-Tail Keywords and Their Impact

  • Competitor Analysis for Keywords

On-Page SEO Optimization

  • Crafting SEO-Friendly Content

  • Title Tags, Meta Descriptions, and Header Tags

  • URL Structure and Permalinks

  • Image Optimization Techniques

  • Internal Linking Strategies

Off-Page SEO Techniques

  • Backlink Building Strategies

  • Social Media Signals and SEO

  • Influencer Outreach for link-building

  • Online Reputation Management

Technical SEO Fundamentals

  • Site Structure and Navigation

  • XML Sitemaps and Robots.txt

  • Page Speed Optimization

  • Mobile Optimization Best Practices

Local SEO Strategies

  • Importance of Local SEO for Businesses

  • Google My Business Optimization

  • Local Citations and NAP Consistency

  • Customer Reviews and Ratings

SEO Analytics and Reporting

  • Setting Up Google Analytics

  • Key SEO Metrics to Track

  • Monitoring and Analyzing SEO Performance

  • Monthly SEO Reporting

SEO Trends and Future Developments

  • Staying Updated with Search Engine Algorithms

  • Voice Search Optimization

  • Video SEO Strategies

  • Emerging Trends in SEO

SEO Case Studies

  • Analyzing Successful SEO Campaigns

  • Learning from SEO Failures

  • Implementing Lessons into Your Strategy

Practical Implementation and Project Work

  • Applying SEO Techniques to Real-World Projects

  • Hands-On Optimization Exercises

  • Feedback and Guidance on Individual Projects

Bonus: Advanced SEO Tactics

  • Advanced Link Building Strategies

  • Schema Markup Implementation

  • SEO for E-commerce Websites

  • Handling SEO Challenges and Penalties

Course Format:

  • The course will be conducted through video lectures, hands-on exercises, case studies, and live Q&A sessions.

  • Participants will have access to a dedicated online platform for course materials, resources, and discussion forums.



  • The course is structured as a 10-week program, with each module covered weekly.

  • Participants can access course materials at their own pace and have lifetime access to the content for future reference.



  • Upon successful completion of the course, participants will receive a certification in "Mastering SEO."

  • Enroll now to unlock the full potential of your online presence and elevate your business through the power of effective Search Engine Optimization!

Putnam Marketing, SEO Experts

I want to take the Mastering SEO Course: A Comprehensive Guide to Search Engine Optimization, Sign me up!

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