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At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment.

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Are You On the Top of Google? 15 Practical SEO Tips and Tricks for 2024

Putnam Marketing SEO

Understanding Search Engine Optimization (SEO) is crucial for anyone with an online presence. Whether you're a blogger, a small business owner, or part of a large corporation, understanding and applying SEO best practices can make your online content more visible and engaging.

In this blog post, we’ll explore 15 effective SEO tips for 2024. These tips are designed to help you improve your website's performance and reach a wider audience.

Whether you're starting from scratch or refining your existing strategy, these practices will provide valuable insights.

Putnam Marketing SEO

15 SEO tips for 2024

Keyword Research

Identify the keywords your audience uses when searching for content related to your business. Tools like Google Keyword Planner can provide insights into search volumes and competition.

High-Quality Content

Create informative and engaging content, including blog posts, videos, or infographics. Ensure it remains relevant by regularly updating and fact-checking.

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On-Page Optimization

Optimize various elements on your website, strategically placing keywords in title tags, meta descriptions, header tags, and content.


Given the increasing use of mobile devices, ensure your website has a responsive design, touch-friendly navigation, and readable content.

Page Load Speed

Optimize your website's speed by minimizing image sizes, leveraging browser caching, and reducing redirects.

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User Experience (UX)

Prioritize an intuitive and visually appealing design that offers clear navigation and fast load times.

Internal Linking

Enhance the user experience by creating internal links with descriptive anchor text, making it easier for visitors to navigate your site.

Backlink Building

Focus on acquiring high-quality backlinks from reputable sites to boost your website's credibility and authority.

Local SEO

For local businesses, optimize your online presence with local keywords, directory listings, and a well-optimized Google My Business account.

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Regular Content Updates

Signal to search engines that your website is active and relevant by consistently updating content.

Use of Alt Tags

Improve SEO and accessibility by using descriptive Alt Tags for images.

Social Media Integration

Extend your content's reach by sharing it on various social media platforms, engaging with your audience, and building a community around your brand.

Structured Data Markup

Implement schema.org to provide explicit clues about your content, potentially leading to enhanced search results with rich snippets.

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Secure Website (HTTPS)

Ensure your website's security by obtaining and installing an SSL certificate, instilling trust in users, and favoring search engine rankings.

Continuous Monitoring and SEO Audits

Regularly monitor your website's performance using tools like Google Analytics and conduct SEO audits to stay updated with the latest practices.

Putnam Marketing SEO

FAQs about SEO Tips

What are the top 5 SEO strategies?

  • Create high-quality content.

  • Optimize with relevant keywords.

  • Ensure mobile optimization.

  • Build reputable backlinks.

  • Focus on technical SEO.

What are SEO tips in 2024?

  • Prioritize user experience.

  • Optimize for voice search.

  • Leverage AI and machine learning.

  • Follow the E-A-T principle (Experience, Expertise, Authoritativeness, Trustworthiness).

  • Optimize video content

Is SEO still good in 2024?

Yes, SEO is still crucial for online visibility in 2024.

Is SEO hard because of computers?

No, computers are what makes SEO possible. SEO, or Search Engine Optimization, relies on computers to help websites get noticed on search engines. Computers are essential for analyzing, ranking, and presenting information to users based on their search queries.

Without computers, the complex algorithms and processes behind SEO wouldn't be possible. So, in a way, computers are the driving force that makes SEO effective and helps websites reach their intended audience.

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What are the 3 Cs of SEO?

  1. Content: Creating high-quality, relevant, and valuable content for your target audience.

  2. Code: Optimizing your website’s HTML and backend code for search engines.

  3. Credibility: Establish your site as a credible and authoritative source through backlinks and social proof.

Is SEO still relevant in 2024?

Yes, SEO remains highly relevant in 2024. As long as search engines are a primary method for users to find and access online content, SEO will continue to be crucial in digital marketing strategies.

Is SEO dead due to AI?

No, SEO is not dead due to AI. Instead, AI is transforming SEO, making it more efficient and effective. AI helps in understanding user intent, automating certain SEO tasks, and providing deeper insights into SEO strategies.

It might change a bit, but for now, it's still important to get noticed online.

How do I know if my SEO is working?

Use tools like Google Analytics to track website visits and make adjustments if needed.

Can I do SEO on my phone?

Sure! You can post on social media with keywords and tags.

Which SEO should be avoided?

Avoid unethical practices such as keyword stuffing, buying backlinks, duplicate content, cloaking, and black-hat SEO tactics.

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When should you not use SEO?

Avoid using SEO for time-sensitive content, immediate result expectations, or business models not relying on organic search traffic.

Why is SEO so hard?

SEO is considered challenging due to factors like content creation, technical aspects, and adapting to evolving algorithms, requiring consistent effort and time for results.

Remember, these tips are like friendly helpers for your online stuff. They make it easier for people to find and enjoy what you're doing. Keep it simple and have fun!


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