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At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment.

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My Proven Strategy to Get Leads As a Freelancer

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In the competitive world of freelance, the key to success lies in consistently increasing revenue through a robust lead-generation strategy.

In this blog post, we'll delve into my proven three-bucket approach, specifically tailored to supercharge your sales pipeline, acquire new customers, and boost overall sales.

Bucket 1: Turbocharge Your LinkedIn Profile for Sales Success

Start by optimizing your LinkedIn profile to attract potential clients actively seeking your expertise.

Connect with 10-15 relevant professionals daily, strategically focusing on those who could contribute to your sales pipeline. Delve into LinkedIn books to identify the 20% of strategies that yield 80% of results, ensuring your efforts are streamlined for maximum impact.

Start by optimizing your LinkedIn profile to attract potential clients actively seeking your expertise. Putnam Marketing SEO

For freelancers targeting a sales-driven audience on Facebook, consider creating a private group. Facebook can position you as a trusted authority, allowing you to share insights that resonate with potential customers and drive sales.

Bucket 2: Craft Compelling Stories to Drive Sales Relationships

Share your story strategically with key relationships, emphasizing how your unique system guides clients from point A to B, ultimately increasing their revenue.


Reciprocity is crucial in building these relationships, even if you're yet to secure your first client. Identify businesses in symbiotic relationships, such as website builders, bookkeeping firms, community banks, and local SBDCs, to further enhance your sales opportunities.

Bucket 3: Unlock Sales Potential through CEO Mastermind Groups and Collaborations

Initiate CEO mastermind groups to tap into collaborative sales opportunities. Leverage existing clients to fill these groups and expand your network.

Approach local chambers of commerce or banks with proposals for crafting a marketing system that can generate additional leads per day/week/month, showcasing your expertise and attracting potential customers.


Extra Sales-Boosting Ideas:

Launch a Sales-Driven Blog:

  • Introduce a 'CMO for a Day™ series on your blog, outlining strategies to increase a local business's sales by a significant percentage. Connect with businesses before or after writing the piece to forge potential partnerships and boost your sales pipeline.

Collaborate for Sales Success:

  • Team up with fellow freelance marketers who share your sales-driven goals. Collaborative efforts mean you're not navigating the sales journey alone. Explore networks like John Jantsch's Duct Tape Marketing, offering extensive consultant collaboration opportunities for mutual sales benefits.

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Leverage Valuable Sales Resources:

  • If you haven't already, pick up 'Book Yourself Solid' for invaluable insights on solidifying your sales strategy. The original edition remains a goldmine for freelancers aiming to increase revenue and book themselves solid with clients.


In the freelancing realm, mastering the art of lead generation translates directly to increased revenue and a thriving sales pipeline.

Implementing these proven strategies, focusing on your LinkedIn profile, cultivating key relationships, and exploring collaborative opportunities, will undoubtedly elevate your sales game.

Remember, your business's core functions are marketing and innovation, driving lasting sales results. Best of luck on your journey to freelancing success!

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