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Blog Posts (40)

  • Case Study: Instinctive® Meditation Coach

    Putnam Marketing's Case Study on Collaborating with an Instinctive® Meditation Coach At Putnam Marketing Agency, we provide professional digital marketing services, including web design, search engine optimization, social media marketing, and more. We recently had the opportunity to collaborate with Christine Charest, a Certified Instinctive® Meditation Coach, and founder of Meditation & Movement, on a project to bring her budding business into the digital era. Our Goal The goal was to create a responsive website that would serve as a digital platform for Christine to showcase her services, schedule private sessions and public classes, accept online bookings, and share valuable content about Meditation and movement through a blog. Furthermore, we wanted to optimize the website for search engines (SEO) to drive organic traffic, and establish social media accounts to increase visibility and engagement among potential clients. Challenge Christine faced the challenge of demonstrating the unique benefits of Instinctive Meditation™ to potential clients through her website. We wanted to create a platform that would make it easy for clients to access information about Christine's services, and also make the booking process simple and straightforward. We also needed to develop a design that would appeal to both desktop and mobile users. Solution Working closely with Christine, we created a visually appealing, user-friendly, and mobile-responsive website. It featured detailed descriptions of Christine's meditation classes and services, including package deals to save clients money. We also included information about the science behind Instinctive Meditation™ and its benefits, as well as a blog section where Christine could share tips and insights on the practice. To ensure a seamless booking process, we integrated an online scheduling feature that allowed clients to book appointments at their convenience. Finally, we optimized the website for SEO to boost organic traffic and established social media profiles to increase Christine's online presence and further expand her reach. Results With the new website, Christine has seen a significant increase in website traffic and has been able to secure consistent bookings, thanks to the integration of the booking feature. Additionally, her social media profiles have provided a steady inflow of organic leads and increased overall engagement. +130% Organic Revenue +70% WebsiteTraffic Conclusion Putnam Marketing is proud to have collaborated with Christine Charest and helped Instinctive Meditation establish a digital presence. The website's design, functionality, and SEO optimization have helped showcase Christine's unique approach to meditation and allow potential clients to discover her services. We believe that this case study exemplifies our expertise at Putnam Marketing in providing digital marketing solutions for niche businesses and helping them achieve their growth goals.

  • Drive Your Digital Success with Geo Tagging in SEO

    In today’s digital world, being found online is more important than ever. As the president of Putnam Marketing, I am constantly exploring ways to enhance our clients’ visibility and engagement, and there’s one strategy that has proven to be a game-changer: Geo-Tagging in SEO. The Importance of SEO SEO isn’t just about ranking high in search results; it’s about connecting with your audience in a meaningful way. By optimizing your website for search engines, you ensure that your business is discoverable when your potential customers are searching for products or services like yours. Geo Tagging Geo-targeting (geotargeting) is the method of serving content to a website user based on their geographic location. This is useful for websites serving different content to users based on their country or region. For example, if you have a global website, you may want to display different content or products based on the user’s location. This can be achieved through various means, such as IP address geolocation, GPS data, or manually selecting a location on a map. Geo-targeting can be used in conjunction with SEO (search engine optimization) to target specific regions or countries with relevant content or keywords. It’s important to note that geo-targeting is not a substitute for SEO, as it focuses on delivering relevant content to users based on their location, rather than optimizing a website for search engine rankings. While many marketers focus solely on traditional SEO tactics, such as keyword optimization and link building, they often overlook the power of geo-tagging. By incorporating geotags into your website’s content, you can significantly enhance your local SEO efforts and improve your visibility in specific geographic regions. Why Geo-Tagging Matters Geo-targeting is a valuable tool for delivering location-based content to users, but it should be used in conjunction with SEO for optimal results. Local Relevance Geo-tagging helps your website appear in local search results, making it more relevant to users in your area. Targeted Keywords By including location-specific keywords in your content, you can attract users who are actively searching for products or services in your area. Improved User Experience Geotagging allows you to provide a personalized experience to your visitors, showing them content that’s relevant to their location. By incorporating this tactic into your digital marketing efforts, you can improve your website’s visibility, attract more targeted traffic, and ultimately, drive more conversions. Reach out to our team at Putnam Marketing to learn more about how we can help you leverage the power of geo-tagging in your SEO strategy. Together, we can drive your digital success and help your business thrive in today’s competitive landscape. Let’s Collaborate! Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don’t just deliver solutions; we deliver measurable results that directly impact your business’s profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Kate Putnam, President Book a Call Now Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

  • Unlocking Success: The Power of ROI in Marketing Strategies

    In the fast-paced world of marketing, success isn’t just about executing flashy campaigns or having a strong online presence. It’s about ensuring that every dollar invested yields tangible returns. This is where Return on Investment (ROI) steps into the limelight, becoming the guiding star for marketers aiming to maximize their efforts and resources. ROI isn’t just a buzzword; it’s the backbone of effective marketing strategies. Let’s jump into why ROI should be at the forefront of your marketing endeavors Financial Efficiency At the heart of every business decision lies the bottom line. Calculating ROI allows you to gauge the financial efficiency of your marketing efforts. By analyzing the returns generated against the investments made, you gain insights into which campaigns or channels are delivering the best results. This empowers you to reallocate resources to avenues that promise higher returns, optimizing your budget allocation for maximum impact. Strategic Decision Making In the dynamic landscape of marketing, decisions need to be swift and well-informed. ROI serves as a compass, guiding you toward strategies that align with your business objectives. Whether it’s choosing between traditional advertising and digital marketing or deciding which platforms to prioritize, ROI provides the data-driven clarity needed to make strategic choices that drive growth. Performance Evaluation Marketing isn’t a one-time endeavor; it’s an ongoing process of refinement and improvement. ROI serves as a performance metric, allowing you to track the effectiveness of your campaigns over time. By monitoring ROI metrics regularly, you can identify trends, spot areas for improvement, and adapt your strategies accordingly. This iterative approach enables you to fine-tune your marketing efforts for sustained success. Demonstrating Value In today’s data-driven business landscape, demonstrating the impact of marketing initiatives is crucial for securing buy-in from stakeholders. ROI provides concrete evidence of the value generated by your marketing activities. Whether it’s showcasing increased sales, higher conversion rates, or improved brand awareness, ROI metrics serve as a compelling narrative of your marketing success, earning the trust and support of key decision-makers. Resource Optimization In marketing, resources are finite, and maximizing their utilization is paramount. ROI analysis enables you to identify inefficiencies and eliminate wasteful spending. By optimizing your resources based on ROI insights, you can achieve greater results with fewer resources, amplifying the effectiveness of your marketing efforts while minimizing costs. ROI isn’t just a metric; it’s a mindset. Embracing the principles of ROI empowers marketers to make data-driven decisions, optimize performance, and demonstrate the value of their efforts. By placing ROI at the forefront of your marketing strategy, you can unlock the full potential of your initiatives and propel your business toward sustainable growth and success. So, let ROI be your guiding light on the path to marketing excellence. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Let’s Collaborate! At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Kate Putnam, President Book a Call Now Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing, Roi, SEO, Marketing, Seo Services Marketing Strategies

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Other Pages (36)

  • Putnam Marketing SEO | ROI Marketing Agency

    RESULTS DRIVEN DIGITAL MARKETING AGENCY GET FREE QUOTE Our Clients Get Results DIGITAL MARKETING AGENCY Kate Putnam Case Study: Instinctive® Meditation Coach Putnam Marketing's Case Study on Collaborating with an Instinctive® Meditation Coach. The goal was to create a responsive website... Kate Putnam Case Study: Hansen Bridge Portfolio Expansion The Hansen Bridge Portfolio Expansion case study highlights the collaboration between Hansen Bridge and Putnam Marketing. % Skyrocket your Website Traffic by 594 Are you ready to take your website to the next level? This FREE SEO eBook by Putnam Marketing SEO will teach you the essential skills and knowledge to optimize your online presence and boost visibility in search engine results. GRAB YOUR eBOOK In this eBook, You Will Learn Learn the secrets to skyrocketing your online presence. Become the master of visibility and watch as opportunities come knocking at your door. What Posts You Can Update To Make Sure Your Site Is Accurate Today! How to Create An SEO Content Strategy Grow Traffic Increase Subscribers Get More Customers UNLOCK SEO ROCKSTAR About Me Prepared by Kate Putnam , Founder & CEO at Putnam Marketing SEO SEO's not easy, but it's fun! There is nothing better than seeing your content on the top of Google and I want to share what I know with you. Content is king, and a well-optimized website is the foundation of a successful SEO strategy. Create high-quality, relevant, and engaging content that showcases your expertise and resonates with your audience. UNLOCK SEO ROCKSTAR SEO Rockstar Outline FIRST, LET'S REVIEW THE BASICS WHAT IS AN SEO CONTENT STRATEGY? LET’S CREATE A CONTENT STRATEGY RESEARCH AND TARGET KEYWORDS RELEVANT TO YOUR NICHE PUT EVERYTHING YOU HAVE LEARNED INTO ACTION START WITH YOUR GOALS CREATE, PUBLISH, AND SHARE YOUR OPTIMIZED CONTENT FOCUS ON COMPELLING, QUALITY CONTENT UNLOCK SEO ROCKSTAR Become an SEO Rockstar! First name Last name Email SEO ROCKSTAR CLICK HERE TO DOWNLOAD Let's Connect kate@putnam-seo.com Facebook Twitter Instagram LinkedIn

  • Privacy Policy | Putnam Marketing SEO

    Privacy Policy Page This Privacy Policy describes how putnam-seo.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase (website design, social media, etc.) from the Site Putnam Marketing . Contact After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at sales@putnam-marketing.com or by mail using the details provided below: Putnam Marketing 186 Washington Street Dover NH 03820, United States Collecting Personal Information When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why. Device information Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels Disclosure for a business purpose: shared with our processor Shopify Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site Putnam Marketing SEO Order information Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Source of collection: collected from you. Disclosure for a business purpose: shared with our processor Shopify. Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. Customer support information Purpose of collection: Source of collection: Disclosure for a business purpose Personal Information collected Purpose of collection: to provide customer support. Source of collection: collected from you Disclosure for a business purpose Personal Information collected Sharing Personal Information We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy . We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or another lawful request for information we receive, or to otherwise protect our rights. ​ Behavioral Advertising As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout . We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). ​ For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work . You can opt out of targeted advertising by: ​ FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads ] ​ Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/ . Using Personal Information We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. [INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE] Lawful basis Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases: ​ Your consent; The performance of the contract between you and the Site; Compliance with our legal obligations; To protect your vital interests; To perform a task carried out in the public interest; For our legitimate interests, which do not override your fundamental rights and freedoms. Retention When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below. Automatic decision-making If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include: Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours. Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days. [Include the following section only if you sell personal information, as defined by the California Consumer Privacy Act] Selling Personal Information Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”). [Insert: categories of information sold; instructions on how to opt out of sale; Whether your business sells information of minors (under 16) and whether you obtain affirmative authorization; If you provide a financial incentive to sell information, provide information about what that incentive is.] Your rights GDPR If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. ​ Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR . CCPA If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. ​ If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above. Cookies A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors. We use the following cookies to optimize your experience on our Site and to provide our services. [Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ] Cookies Necessary for the Functioning of the Store NameFunctionDuration _abUsed in connection with access to admin.2y _secure_session_idUsed in connection with navigation through a storefront.24h _shopify_countryUsed in connection with checkout.session _shopify_mUsed for managing customer privacy settings.1y _shopify_tmUsed for managing customer privacy settings.30min _shopify_twUsed for managing customer privacy settings.2w _storefront_uUsed to facilitate updating customer account information.1min _tracking_consentTracking preferences.1y cUsed in connection with checkout.1y cartUsed in connection with shopping cart.2w cart_currencyUsed in connection with shopping cart.2w cart_sigUsed in connection with checkout.2w cart_tsUsed in connection with checkout.2w cart_verUsed in connection with shopping cart.2w checkoutUsed in connection with checkout.4w checkout_tokenUsed in connection with checkout.1y dynamic_checkout_shown_on_cartUsed in connection with checkout.30min hide_shopify_pay_for_checkoutUsed in connection with checkout.session keep_aliveUsed in connection with buyer localization.2w master_device_idUsed in connection with merchant login.2y previous_stepUsed in connection with checkout.1y remember_meUsed in connection with checkout.1y secure_customer_sigUsed in connection with customer login.20y shopify_payUsed in connection with checkout.1y shopify_pay_redirectUsed in connection with checkout.30 minutes, 3w or 1y depending on value storefront_digestUsed in connection with customer login.2y tracked_start_checkoutUsed in connection with checkout.1y checkout_one_experimentUsed in connection with checkout.session Reporting and Analytics NameFunctionDuration _landing_pageTrack landing pages.2w _orig_referrerTrack landing pages.2w _sShopify analytics.30min _shopify_dShopify analytics.session _shopify_sShopify analytics.30min _shopify_sa_pShopify analytics relating to marketing & referrals.30min _shopify_sa_tShopify analytics relating to marketing & referrals.30min _shopify_yShopify analytics.1y _yShopify analytics.1y _shopify_evidsShopify analytics.session _shopify_gaShopify and Google Analytics.session ​ The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org . Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above. Do Not Track Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. Changes We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Complaints As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above. If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example https://ico.org.uk/make-a-complaint/ ] ​ Last updated: April 5, 2022 CONTACT US

  • Project Files | Putnam SEO Marketing

    Resources and Tips Upload Files Log in to use. Files & Folders Item name Last updated Views Favorites Contributors 5D Trinity 10 items can access Oct 11, 2023 0 0 Kate Putnam Item Freebie's 30 items can access Aug 22, 2022 1 0 Kate Putnam Item Marketing Tools 12 items plan holder access This folder can only be accessed by members that purchased a plan. Jun 3, 2022 0 0 Kate Putnam Item SEO | Marketing Resources 17 items can access Jun 26, 2022 12 0 Kate Putnam Item VIEW MORE

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