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Putnam Marketing's Case Study on Collaborating with an Instinctive® Meditation Coach At Putnam Marketing Agency, we provide professional digital marketing services, including web design, search engine optimization, social media marketing, and more. We recently had the opportunity to collaborate with Christine Charest, a Certified Instinctive® Meditation Coach, and founder of Meditation & Movement, on a project to bring her budding business into the digital era. Our Goal The goal was to create a responsive website that would serve as a digital platform for Christine to showcase her services, schedule private sessions and public classes, accept online bookings, and share valuable content about Meditation and movement through a blog. Furthermore, we wanted to optimize the website for search engines (SEO) to drive organic traffic, and establish social media accounts to increase visibility and engagement among potential clients. Challenge Christine faced the challenge of demonstrating the unique benefits of Instinctive Meditation™ to potential clients through her website. We wanted to create a platform that would make it easy for clients to access information about Christine's services, and also make the booking process simple and straightforward. We also needed to develop a design that would appeal to both desktop and mobile users. Solution Working closely with Christine, we created a visually appealing, user-friendly, and mobile-responsive website. It featured detailed descriptions of Christine's meditation classes and services, including package deals to save clients money. We also included information about the science behind Instinctive Meditation™ and its benefits, as well as a blog section where Christine could share tips and insights on the practice. To ensure a seamless booking process, we integrated an online scheduling feature that allowed clients to book appointments at their convenience. Finally, we optimized the website for SEO to boost organic traffic and established social media profiles to increase Christine's online presence and further expand her reach. Results With the new website, Christine has seen a significant increase in website traffic and has been able to secure consistent bookings, thanks to the integration of the booking feature. Additionally, her social media profiles have provided a steady inflow of organic leads and increased overall engagement. +130% Organic Revenue +70% WebsiteTraffic Conclusion Putnam Marketing is proud to have collaborated with Christine Charest and helped Instinctive Meditation establish a digital presence. The website's design, functionality, and SEO optimization have helped showcase Christine's unique approach to meditation and allow potential clients to discover her services. We believe that this case study exemplifies our expertise at Putnam Marketing in providing digital marketing solutions for niche businesses and helping them achieve their growth goals.

In today’s digital world, being found online is more important than ever. As the president of Putnam Marketing, I am constantly exploring ways to enhance our clients’ visibility and engagement, and there’s one strategy that has proven to be a game-changer: Geo-Tagging in SEO. The Importance of SEO SEO isn’t just about ranking high in search results; it’s about connecting with your audience in a meaningful way. By optimizing your website for search engines, you ensure that your business is discoverable when your potential customers are searching for products or services like yours. Geo Tagging Geo-targeting (geotargeting) is the method of serving content to a website user based on their geographic location. This is useful for websites serving different content to users based on their country or region. For example, if you have a global website, you may want to display different content or products based on the user’s location. This can be achieved through various means, such as IP address geolocation, GPS data, or manually selecting a location on a map. Geo-targeting can be used in conjunction with SEO (search engine optimization) to target specific regions or countries with relevant content or keywords. It’s important to note that geo-targeting is not a substitute for SEO, as it focuses on delivering relevant content to users based on their location, rather than optimizing a website for search engine rankings. While many marketers focus solely on traditional SEO tactics, such as keyword optimization and link building, they often overlook the power of geo-tagging. By incorporating geotags into your website’s content, you can significantly enhance your local SEO efforts and improve your visibility in specific geographic regions. Why Geo-Tagging Matters Geo-targeting is a valuable tool for delivering location-based content to users, but it should be used in conjunction with SEO for optimal results. Local Relevance Geo-tagging helps your website appear in local search results, making it more relevant to users in your area. Targeted Keywords By including location-specific keywords in your content, you can attract users who are actively searching for products or services in your area. Improved User Experience Geotagging allows you to provide a personalized experience to your visitors, showing them content that’s relevant to their location. By incorporating this tactic into your digital marketing efforts, you can improve your website’s visibility, attract more targeted traffic, and ultimately, drive more conversions. Reach out to our team at Putnam Marketing to learn more about how we can help you leverage the power of geo-tagging in your SEO strategy. Together, we can drive your digital success and help your business thrive in today’s competitive landscape. Let’s Collaborate! Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Our Mission At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Who We Are We are a team of seasoned professionals with a proven track record of delivering exceptional results. Our diverse expertise in marketing, design, and technology enables us to approach every project with a keen understanding of how to drive sales and maximize ROI for our clients. What Sets Us Apart What sets Putnam Marketing apart is our unwavering focus on revenue generation and ROI. We don’t just deliver solutions; we deliver measurable results that directly impact your business’s profitability. Our data-driven approach ensures that every marketing initiative is optimized to drive sales and maximize ROI. Kate Putnam, President Book a Call Now Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing

In the fast-paced world of marketing, success isn’t just about executing flashy campaigns or having a strong online presence. It’s about ensuring that every dollar invested yields tangible returns. This is where Return on Investment (ROI) steps into the limelight, becoming the guiding star for marketers aiming to maximize their efforts and resources. ROI isn’t just a buzzword; it’s the backbone of effective marketing strategies. Let’s jump into why ROI should be at the forefront of your marketing endeavors Financial Efficiency At the heart of every business decision lies the bottom line. Calculating ROI allows you to gauge the financial efficiency of your marketing efforts. By analyzing the returns generated against the investments made, you gain insights into which campaigns or channels are delivering the best results. This empowers you to reallocate resources to avenues that promise higher returns, optimizing your budget allocation for maximum impact. Strategic Decision Making In the dynamic landscape of marketing, decisions need to be swift and well-informed. ROI serves as a compass, guiding you toward strategies that align with your business objectives. Whether it’s choosing between traditional advertising and digital marketing or deciding which platforms to prioritize, ROI provides the data-driven clarity needed to make strategic choices that drive growth. Performance Evaluation Marketing isn’t a one-time endeavor; it’s an ongoing process of refinement and improvement. ROI serves as a performance metric, allowing you to track the effectiveness of your campaigns over time. By monitoring ROI metrics regularly, you can identify trends, spot areas for improvement, and adapt your strategies accordingly. This iterative approach enables you to fine-tune your marketing efforts for sustained success. Demonstrating Value In today’s data-driven business landscape, demonstrating the impact of marketing initiatives is crucial for securing buy-in from stakeholders. ROI provides concrete evidence of the value generated by your marketing activities. Whether it’s showcasing increased sales, higher conversion rates, or improved brand awareness, ROI metrics serve as a compelling narrative of your marketing success, earning the trust and support of key decision-makers. Resource Optimization In marketing, resources are finite, and maximizing their utilization is paramount. ROI analysis enables you to identify inefficiencies and eliminate wasteful spending. By optimizing your resources based on ROI insights, you can achieve greater results with fewer resources, amplifying the effectiveness of your marketing efforts while minimizing costs. ROI isn’t just a metric; it’s a mindset. Embracing the principles of ROI empowers marketers to make data-driven decisions, optimize performance, and demonstrate the value of their efforts. By placing ROI at the forefront of your marketing strategy, you can unlock the full potential of your initiatives and propel your business toward sustainable growth and success. So, let ROI be your guiding light on the path to marketing excellence. Welcome to Putnam Marketing, where innovation meets profitability to drive your business forward. Founded with a vision for delivering transformative solutions that not only elevate your brand but also maximize revenue and ROI, Putnam Marketing is your trusted partner in achieving sustainable growth. Let’s Collaborate! At Putnam Marketing, our mission is clear: to empower businesses of all sizes to thrive in the competitive landscape by driving sales, increasing revenue, and maximizing return on investment. We believe in the power of strategic marketing to not only enhance brand visibility but also to generate tangible results that directly impact your bottom line. Kate Putnam, President Book a Call Now Email: kate@putnam-seo.com Website: putnam-seo.com Let’s be Friends on Social! Are You On the Top of Google Putnam SEO Marketing Marketing agency, Revenue-driven marketing, ROI-focused strategies, Sales optimization, Digital advertising, Conversion rate optimization, E-commerce solutions, Strategic marketing planning, SEO expertise, Brand visibility, Business growth, Data-driven marketing, Roi, SEO, Marketing, Seo Services Marketing Strategies

RESULTS DRIVEN DIGITAL MARKETING AGENCY GET FREE QUOTE Our Clients Get Results DIGITAL MARKETING AGENCY Kate Putnam Case Study: Instinctive® Meditation Coach Putnam Marketing's Case Study on Collaborating with an Instinctive® Meditation Coach. The goal was to create a responsive website... Kate Putnam Case Study: Hansen Bridge Portfolio Expansion The Hansen Bridge Portfolio Expansion case study highlights the collaboration between Hansen Bridge and Putnam Marketing. % Skyrocket your Website Traffic by 594 Are you ready to take your website to the next level? This FREE SEO eBook by Putnam Marketing SEO will teach you the essential skills and knowledge to optimize your online presence and boost visibility in search engine results. GRAB YOUR eBOOK In this eBook, You Will Learn Learn the secrets to skyrocketing your online presence. Become the master of visibility and watch as opportunities come knocking at your door. What Posts You Can Update To Make Sure Your Site Is Accurate Today! How to Create An SEO Content Strategy Grow Traffic Increase Subscribers Get More Customers UNLOCK SEO ROCKSTAR About Me Prepared by Kate Putnam , Founder & CEO at Putnam Marketing SEO SEO's not easy, but it's fun! There is nothing better than seeing your content on the top of Google and I want to share what I know with you. Content is king, and a well-optimized website is the foundation of a successful SEO strategy. Create high-quality, relevant, and engaging content that showcases your expertise and resonates with your audience. UNLOCK SEO ROCKSTAR SEO Rockstar Outline FIRST, LET'S REVIEW THE BASICS WHAT IS AN SEO CONTENT STRATEGY? LET’S CREATE A CONTENT STRATEGY RESEARCH AND TARGET KEYWORDS RELEVANT TO YOUR NICHE PUT EVERYTHING YOU HAVE LEARNED INTO ACTION START WITH YOUR GOALS CREATE, PUBLISH, AND SHARE YOUR OPTIMIZED CONTENT FOCUS ON COMPELLING, QUALITY CONTENT UNLOCK SEO ROCKSTAR Become an SEO Rockstar! First name Last name Email SEO ROCKSTAR CLICK HERE TO DOWNLOAD Let's Connect kate@putnam-seo.com Facebook Twitter Instagram LinkedIn

Privacy Policy Page This Privacy Policy describes how putnam-seo.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase (website design, social media, etc.) from the Site Putnam Marketing . Contact After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at sales@putnam-marketing.com or by mail using the details provided below: Putnam Marketing 186 Washington Street Dover NH 03820, United States Collecting Personal Information When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why. Device information Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. 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Using Personal Information We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. [INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE CUSTOMERS IN EUROPE] Lawful basis Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases: ​ Your consent; The performance of the contract between you and the Site; Compliance with our legal obligations; To protect your vital interests; To perform a task carried out in the public interest; For our legitimate interests, which do not override your fundamental rights and freedoms. 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If you would like to exercise these rights, please contact us through the contact information above. ​ Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR . CCPA If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. ​ If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above. 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